Defining your niche has been identified as one of the most effective steps you can take to futureproof your coaching practice. Besides which, it just makes good business sense for coaching entrepreneurs, who don’t have the luxury of big marketing budgets or endless time to spend marketing a coaching practice.
It creates focus and efficiency, saves time and eliminates unnecessary wasted energy. Its smart business sense.
In this short video, I discuss why you should niche, why niching doesn’t confine you or box you in, and what happens when you get clear on your niche.