Albert Ellis was a psychologist who developed Rational Emotive Behaviour Therapy (REBT). He investigated beliefs (realistic and unrealistic) that we hold about ourselves, and identified 3 core beliefs that we all hold.
The 3 core beliefs are:
~ firstly, the belief that I must be perfect;
~ second, everyone must like me, and
~ finally, that life must treat me well.
Now, I’m sure as you read these 3 core beliefs, your rational mind will be telling you that they are irrational and unrealistic. However, if you stop and really think about it, it is possible that you hold one or more of these beliefs to some extent, and they impact on, or sabotage your business success. But they also worm their way into your positive mindset and resilience.
The important thing is that you are able to recognise which of the beliefs you hold, and how they might undermine your ability to successfully build and market your business or sell your services. We are also going to look at how they can impact on your mindset.
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