In this video, I revisit nailing your niche. This is largely going to be sharing some kind of inner thoughts or insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my niche: how…
The Japanese concept of Ikigai, which relates to living a purposeful and purpose-filled life, embodies everything that a true niche should be made up of
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.
In an increasingly over-crowded and commoditised coaching market, defining your niche is becoming a key strategy in futureproofing your coaching practice and creating a sustainable business