Looking at future trends that I predict will impact the coaching profession
Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.
The Japanese concept of Ikigai, which relates to living a purposeful and purpose-filled life, embodies everything that a true niche should be made up of
Does defining your niche put you in a small, restricted box and limit the potential clients you can work with?
I don’t think so – even if you are a coach who has only recently started practicing – and this article explains why
Recent research into creating and maintaining viable coaching practices identified that coaches who were operating successful coaching practices had “aimed for a modest market share within a well-defined niche”.
Our first requirement in building a sustainable coaching practice is clients. But coaching is, at its core, an intangible. Clients buy results and solutions to their problems. So it becomes more and more vital that we are able to clearly demonstrate the results that we deliver, or the problems that we effectively help our clients…
After looking at WHY we should define our coaching niche, and WHAT makes a good niche, we look at 5 quick steps that we can take to define our niche
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.
Futureproof your coaching practice and create a sustainable business by defining your niche
In an increasingly over-crowded and commoditised coaching market, defining your niche is becoming a key strategy in futureproofing your coaching practice and creating a sustainable business