Marketing | Marketing Your Business Without Spending A Cent© | Online Marketing | Search Engine Optimisation | Target Market

Listing in Online Directories

I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in.  There are a number of great reasons for this: You can include all of your contact details, including your blog or website address, and…

Marketing | Niche | Target Market

Defining Your Niche

If there is one basic rule of marketing that I have seen proven to work repeatedly it is the rule about defining your niche.  This can consist of two things: defining WHAT you do, and defining WHO you do it with. I’ll use my business as an example.  WHAT do I do?  Well, I help…