Build Your Coaching Practice | Building Sustainable Coaching Practice | Clients | Marketing | Marketing a coaching practice | Marketing for Coaches and Mentors

#ReadABookDay

It’s international #ReadABookDay and I’m a fan of reading – always have been. What book have you read recently that has made the BIGGEST impression on you? Can you recommend any books in particular for the rest of us to read. I have been an avid reader my whole life. Do YOU enjoy reading? Do you…

Build Your Coaching Practice | Building Sustainable Coaching Practice | Marketing | Marketing for Coaches and Mentors | Marketing Your Business Without Spending A Cent© | Strategies for Success

Your Network is your Net-worth

“People do business with people they know, like and trust. Companies don’t make decisions, people do.” – Mike Fishbein Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card…

Build Your Coaching Practice | Building Sustainable Coaching Practice | Marketing | Personal Brand

Creating a Great Online Profile Pic for the Camera-Shy Coach

Our brains process visual material – like pictures – almost times faster than the accompanying text! In fact, I bet you that your eye was drawn to the big, colourful figures and you almost missed the sentence above (and if you did miss it, read it now and I’m sure you’ll find my first sentence…

Marketing for Coaches and Mentors | Marketing Your Business Without Spending A Cent© | Online Marketing

Building a Stand-Out Profile Online

This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos.  In their ground-breaking book, The Human Brand, Chris Malone and…

Marketing | Marketing for Coaches and Mentors | Marketing Your Business Without Spending A Cent© | Search Engine Optimisation

Use Online Directories to Market Your Business

This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with slightly less reliance on personal reference (word-of-mouth-referrals). We don’t have the 2018 figures, but let’s…

Marketing for Coaches and Mentors | Marketing Your Business Without Spending A Cent©

2 Minute Tip: Making your WhatsApp Profile Work Harder for You

This article was first published in SA Coaching News.  Download your free copy of this issue of SA Coaching News by following this link. I was working with a client recently who is doing a “soft” re-launch of her coaching consultancy. I noticed that her WhatsApp profile showed a picture with a quotation, and she…

Marketing | Niche

Stay on Target

One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple.  We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive us to be authoritative, credible and subject matter experts – to our own detriment, as…