Coaching is an over-saturated, over-commoditised market. As more people join the profession, this situation is only going to worsen. Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s,…
I was about 14 years old, in what we used to call Std 7 (now called Grade 9) when I started my first part-time job as a cashier. It was FABULOUS to be earning my own pocket money, but the work was soul-destroying…
Attention, memorability and emotional engagement are the three necessities for building a successful brand.
In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.
What makes a great online profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006) Between your…