Marketing | Marketing Your Business Without Spending A Cent© | Online Marketing | Search Engine Optimisation | Target Market

Listing in Online Directories

I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in.  There are a number of great reasons for this: You can include all of your contact details, including your blog or website address, and…

Marketing | Niche | Target Market

Defining Your Niche

If there is one basic rule of marketing that I have seen proven to work repeatedly it is the rule about defining your niche.  This can consist of two things: defining WHAT you do, and defining WHO you do it with. I’ll use my business as an example.  WHAT do I do?  Well, I help…

Marketing for Coaches and Mentors | Marketing Your Business Without Spending A Cent© | Time Management

The Festive Season is the BEST Time to Work on Your Business

Just as we were winding down for the December holidays, I sent a proposal through to a potential new client. In the preliminary meetings that we had had, much stress had been placed on the fact that this was a make-or-break period for this business, and that the next 3 to 6 months would be…

Marketing | Marketing Your Business Without Spending A Cent©

Top 5 Networking Tips

The following is an article that I contributed to in http://www.Destinyman.com online ezine.  The original can be found at: http://www.destinyman.com/article/top-5-networking-tips-2011-09-27 Being at the top in business is not always about what you know, it’s about who you know. The importance of networking According to Strategic Business Network, networking is about making a connection between two…

Marketing | Marketing for Coaches and Mentors | Marketing Your Business Without Spending A Cent©

What Kind of a Marketer Are You?

When I work with my clients, we start by looking at all the options available today.  Apart from my regular clients, I also consult short-term (about 2 or 3 sessions of a one to two hour duration each) with professionals looking for strategic marketing mentoring. I can understand that – for those of you whose…