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Service With a Smile
Many years ago, I was privileged to spend a week in Mauritius with my parents. One morning, my mother and I were taking a casual stroll on the beach when we were approached by this handsome, smiling turbaned gentleman with the most charming French-Creole accent. He introduced himself as Omar Shariff and proceeded to lure…
The Neuroscience of Branding your Coaching Practice
Attention, memorability and emotional engagement are the three necessities for building a successful brand.
In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.
Be a Thought-Leader – Be Original!
There is nothing I dislike more than disingenuous unoriginality. I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake of sustaining an online presence and SEO. I strongly believe that we should respect our…
Create a Water-Tight Coaching Contract
There are certain things that underpin every successful coach and coaching intervention – and a clearly defined, well-articulated coaching contract is one of the fundamentals that every top coach has in place. Indeed, you will find contracting the coaching relationship among most coaching professional bodies’ competencies or behavioural standards. But what are the building blocks…
The Festive Season is the BEST Time to Work on Your Business
Just as we were winding down for the December holidays, I sent a proposal through to a potential new client. In the preliminary meetings that we had had, much stress had been placed on the fact that this was a make-or-break period for this business, and that the next 3 to 6 months would be…
To my inspiring clients…
…thank you for everything that you teach me, for helping me grow as a marketing practitioner, for forcing me out of my comfort zone and for keeping my standards high. Thank you for always making me think harder, push more and continue to strive for nothing less than the best. Thank you for the example…