Now that we’ve established WHY you should niche and WHAT makes a good niche, it’s time to delve into HOW you define your niche.
In the video below, we look at 5 quick steps you can take to get started on defining your coaching niche:
Marketing and business coach
As a coach with 20 years’ experience, Megan Hudson now specialises in working with marketing- and sales-averse coaches to create solutions that they will be able to implement consistently, and that will deliver results. Prior to becoming a coach, Megan’s background is in brand marketing and advertising. Megan is also the only marketing coach to have consulted for 7 years on marketing and member communications to a professional coaching body, giving her extraordinary insight to the coaching profession. Megan can be contacted at megan@business-zone.co.za
Futureproof your coaching practice and create a sustainable business by defining your niche
I work with a few clients who have a wide range of interests. Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of separate businesses. I…
Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.
Having just watched these very dynamics play out recently in an organisation of which I am a member, this post made for extremely interesting reading. The description of the Basic Assumptions of groups was spot on when it came to describing the behaviour…
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.
If there is one basic rule of marketing that I have seen proven to work repeatedly it is the rule about defining your niche. This can consist of two things: defining WHAT you do, and defining WHO you do it with. I’ll use…